---
title: Channel API for agencies
shortDescription: Use the Channel API to create managed Fourthwall shops and products programmatically for high-volume agency onboarding at scale.
articleType: Reference
primaryTopic: channel-api
categories:
  - Developer Tools
  - Account Management
  - Integrations
tags:
  - channel-api
  - agency-management
  - managed-shops
  - api-integration
  - store-creation
  - high-volume-onboarding
  - developer-tools
  - partner-workflows
  - beta-feature
  - programmatic-setup
tasks:
  - Create managed shops with the Channel API
  - Create products through the Channel API
  - Onboard many shops at once for an agency
  - Request beta access to the Channel API
  - Authenticate against the Channel API
terms:
  - channel api
  - managed shops
  - agency api
  - create shops programmatically
  - bulk shop creation
  - high-volume onboarding
  - api store creation
  - fourthwall developer api
  - agency automation
  - channel integration guide
  - api authentication
labels:
  - channel-api
  - agency-accounts
  - developer-tools
  - api-integration
contextString: Beta feature for agencies onboarding many shops at once. Requires Channel API access granted by Fourthwall Support.
breadcrumbPath: "Getting started > Setting up your shop > Channel API for agencies"
relatedModules:
  - name: team-member-invite
    route: /admin/dashboard/settings/team
  - name: account-connected-sites
    route: /admin/dashboard/account/connected-sites
  - name: analytics-v2-dashboard
    route: /admin/dashboard/analytics/overview/
last_updated: '2026-08-07'
path: getting-started/setting-up-your-shop/go-further/channel-api-for-agencies
---

# Channel API for agencies

The Channel API lets agencies create and manage Fourthwall shops and products through code instead of the dashboard. It's built for high-volume onboarding, such as setting up 100 creator shops at once, and is currently in beta.

## What the Channel API lets you do

The Channel API is built for agencies that manage shops on behalf of many creators. Instead of setting up each shop through the dashboard, you make API calls to handle the work programmatically.

With the Channel API, you can:

- **Create managed shops.** Provision new Fourthwall shops through the API without touching the dashboard for each one.
- **Create products.** Add products to the shops you manage directly through API calls.
- **Onboard at scale.** Set up large batches of shops in a single workflow, so agencies can bring on 100 creators as easily as one.

This replaces the manual, per-shop setup that agencies would otherwise repeat for every creator they take on.

## Who the Channel API is for

The Channel API is designed for agencies that build and operate shops for many creators. It fits best when you onboard creators in high volume and want to automate shop and product creation instead of clicking through setup for each one.

If you manage a smaller number of shops, or you prefer a visual interface, the Partner Dashboard is a better fit. The Partner Dashboard lets you view and manage multiple creator shops from one login without writing any code. Some agencies use both: the Channel API to provision shops in bulk, and the Partner Dashboard to manage them afterward.

## How to get access to the Channel API

The Channel API is in beta, so access is granted on request. Contact [support@fourthwall.com](mailto:support@fourthwall.com) and provide:

- Your agency or partner name
- The volume of shops you expect to onboard
- Your Fourthwall contact, if you have one

Once your access is approved, you can authenticate and start making API calls.

## Developer documentation

Full technical details live in the Fourthwall developer documentation:

- **Integration guide.** Explains how to set up and use the Channel API. Available at [docs.fourthwall.com/channel/integration-guide](https://docs.fourthwall.com/channel/integration-guide).
- **Authentication.** Explains how to authenticate your API requests. Available at [docs.fourthwall.com/channel-api/authentication](https://docs.fourthwall.com/channel-api/authentication).

Start with the integration guide for an overview, then use the authentication reference to set up your credentials.

## Frequently asked questions

### Is the Channel API available to everyone?

No. The Channel API is in beta and built for agencies with high-volume onboarding. Contact [support@fourthwall.com](mailto:support@fourthwall.com) to request access.

### What can I do with the Channel API?

You can create managed shops and add products programmatically. This lets agencies onboard many creators at once without manual per-shop setup.

### How is the Channel API different from the Partner Dashboard?

The Channel API creates and manages shops through code, which suits high-volume onboarding. The Partner Dashboard manages multiple shops from one login through a visual interface, with no code required.

### Where can I find developer documentation?

The integration guide is at [docs.fourthwall.com/channel/integration-guide](https://docs.fourthwall.com/channel/integration-guide), and the authentication reference is at [docs.fourthwall.com/channel-api/authentication](https://docs.fourthwall.com/channel-api/authentication).