This article will walk you through adding digital products to physical items, including how to sell a guaranteed shoutout video as a digital/physical bundle.
Instant gratification is the best — adding a digital product that automatically sends at the time of purchase is a great way to delight your supporters while they wait for their physical product to arrive in the mail.
To get started using digital products, check out this guide. Once you’re familiar with how to create digital products, check out these options for using them to add value to your physical product listings.
Offer a bundle (physical + digital)
You can easily add a digital product to your physical product listing and promote it as a bundle! This can be a t-shirt + a digital copy of your book, a hoodie + a special video link, a hat + a copy of your lyrics, and many more ideas!
Note: there is no digital fee or any additional fees for digital products added as part of a bundle with a physical product. Digital fees only apply to stand-alone digital products.
Follow the steps below to add digital products to your existing physical products:
1. Within your Fourthwall dashboard, go to the Products tab and click on the physical product you want to bundle
2. Click on the three dots in the right-hand corner and select Advanced settings
3. Drop your digital file into the Digital download section.
4. Your supporters will now automatically receive this file via email at the time of purchase!
Note: If you have sold this product previously using the same listing, all prior buyers will also receive this digital product. If you do not wish to send to previous buyers and only to new ones, make a new listing and attach the digital product to that one.
A few additional suggested steps to take, although not required:
- Update the listing name to reflect the bundle (i.e., Hoodie + 3D printing templates)
- Edit the product description to specify when your supporter will receive their digital file and any other important details they need to know
Guarantee a digital shoutout on specific item orders
You can choose to offer a digital shoutout on all or some orders. You can edit the product name to make a distinction that that product includes a digital shoutout. If you wish, you can charge more for that one! Then, within the Fourthwall app, search/filter for orders containing the product with a guaranteed shoutout video, and use our personalized thank you video feature to easily record and share your video!