Meta now allows you to link products directly in your own Facebook Shop and/or Instagram shop, making it easier for supporters to purchase your product directly through the respective apps.
Facebook and Instagram Shop Requirements
Before you can start selling via Facebook and Instagram Shop, you need to ensure you have set up a Facebook Business Manager that's connected to your Facebook page and has you in an admin role for the Business Manager. You can learn more about Business Manager in the Facebook Ads Help Center.
Fourthwall Requirements for Facebook and Instagram Shop
There are a few requirements on your Fourthwall site in order to install the Facebook and Instagram Shop app:
- You need to have a credit card on file on your Fourthwall site - this is required to cover the costs of orders placed via Facebook/Instagram Shop. The revenue from those orders is paid directly to you by Facebook
- Your Fourthwall site needs to be live, and products you wish to showcase in your Facebook/Instagram Shop must not be hidden
Limitations for the Current Version of this App
The current version of this app has a few limitations. We're always updating and improving, so we expect to reduce these limitations in the future.
- At the moment, Self-fulfilled products are not eligible for Facebook/Instagram Shop.
- Orders can take up to 1 hour to appear in your Fourthwall dashboard. This is expected to decrease as Meta extends API rates.
- If you want to cancel an order, please do so via your Fourthwall dashboard and not in your Facebook Business Manager account. If you do it via Facebook, there's a delay, which could impact the cancelation timeline. If done directly in your Fourthwall dashboard, there's no delay.
Installing Facebook and Instagram Shop App
Setting up Facebook and Instagram Shop is simple, although it takes a bit longer than other app integrations. We’ll go through it step by step, making it as easy as possible!
Note: you will see throughout this help article mentioned Facebook Commerce, Facebook Page, Facebook Shop. This includes Instagram as long as you have it all integrated under the same account in Meta. Everything is managed on Facebook Commerce for both Facebook and Instagram.
Step 1 - Create your Shop on Facebook Commerce
1. Go to Create your shop on Facebook Commerce Manager (You must be logged in and have access to Business Manager)
2. You're going to click "Next" which will take you to the Connect third party platform step. Here, you will select "I don't use these platforms" and click "Next" again.
3. Now, you will select which Facebook Page you want to sell from. You should see your Facebook Pages that are linked with the Meta account you logged in with. If you want to sell from a new Facebook Page, you can create it by clicking on "Create a new Facebook Page." Once you select the page you want to sell from, click next.
4. Select which business portfolio will be linked to this shop. Your business portfolio is the Facebook Commerce Manager account. In the image below, we have a few Commerce Manager accounts. For most, you will only have one account. Once you select a business portfolio, click next.
5. Set a default shipping profile. Please note that this will be overwritten via API to properly send dynamic shipping costs via Fourthwall's integration. However, you still have to complete this default shipping profile. You are going to leave almost everything as it shows by default, except the following items:
- Address types - make sure all options are selected
- Handling time and Standard shipping - make sure handling time says 4 days. Second, you are going to turn on Standard shipping - no need to add any details there, and you can leave it as is.
- Contact information for customers - here, you will add your shop customer support email. To find your support email go to your site and add "/pages/contact" to the end of your URL to find the page with your unique shop support email. Once you complete this, click next.
6. Next, you will have a review screen to confirm all the information you added or selected during these steps and agree to the agreements and terms of service at the bottom of the page. Complete this by clicking "Finalize setup".
7. This will take you to a screen that will walk you through all the business information needed, including bank account for deposit of payouts, tax details, etc.
- Business type - here you will select whether your business is individual, a corporation, non-profit, etc. Once you choose your business type, additional fields will appear for business details.
- Business address - in this screen, you will add your business address as it appears in the bank account you will link later in this stage.
- Business category - you will select the category that best describes your Facebook shop. We recommend choosing "Men's and Women's clothing store" as the one that closely aligns. You will also need to set the handling time, which you should set at 4 days.
- Bank account - here, you will enter the bank details where Facebook shop will send your payouts. After adding your full bank details, complete this by clicking "Finalize setup".
8. You are done setting up on the Facebook Commerce side. We now move to your Fourthwall dashboard to complete the final stage.
Step 2 - Connect your Facebook Shop to your Fourthwall Site
1. In your Fourthwall dashboard, navigate to Apps > Instagram & Facebook Shop and click "Connect" to start.
2. A pop-up will appear for you to grant your Fourthwall site access to your Facebook shop. Ensure you are logged in to the correct Facebook account with access to the Facebook shop you want to connect. Once you confirm that, click Continue.
3. Next, you need to select which Facebook Business you want to use. Please select the one linked to the Facebook shop you want to connect to and click Continue.
4. Select which Facebook Page you want to connect to your Fourthwall site and click Continue.
5. Review all details and click Save. This will take you to the final screen notifying you that your account has been connected. There, click Got it, and you will be taken back to your Fourthwall dashboard.
6. Next, you want to select which Facebook Page within the app screen of your Fourthwall dashboard. It will appear with a naming convention: Facebook Page name (Facebook Business name). After selecting the right one, click Confirm selection.
7. After you want to click on the checkbox next to "Enable sales on Instagram/Facebook shop." This will complete the process and start syncing products to your Fourthwall shop.
Note: Due to limitations on Facebook's API, product sync can take 5-10 mins, although longer if there is a significant number of products.
Step 3 - Setting Up Customer Support
It is critical that you set up customer support on your Facebook shop so we can handle your customer support just like with your direct site purchases. If this is not set up, supporters will contact you directly, and you will need to handle support directly with supporters.
1. Within the Instagram & Facebook Shop app page of your Fourthwall dashboard, go to the Customer support section and click "Set up customer support".
2. That will pop up a screen with details you will need to set up your customer support in Facebook Commerce. You want to click on "Open Meta Commerce Manager Settings" which will take you to your Facebook Commerce Manager settings page.
3. Once you are on the Facebook Commerce Manager settings page, you want to go to "Shop contact information" in the bottom option and click "Edit".
4. In the pop-up screen, you will see fields to enter your shop contact email, your website, and turn on/off Allow messaging. Here, you will need to copy the fields from your Fourthwall dashboard in Step 2, paste them into their respective fields, and click save. You can leave the phone number blank, as this is optional.
Note: It's important here to make sure the Allow messaging is turned off so it directs supporters to your unique shop contact email.
5. Once you click Save, you are done and ready to go!
If you have any questions or issues throughout the process, do not hesitate to contact us at support@fouthwall.com.