--- title: Platform Integrations (TikTok, Instagram, YouTube) shortDescription: Connect your Fourthwall shop to TikTok Shop, Instagram Shopping, and YouTube Merch Shelf to sell products directly through social platforms. articleType: Setup Guide primaryTopic: platform-integrations categories: - Integrations tags: - tiktok-shop - instagram-shopping - youtube-merch-shelf - platform-integrations - social-commerce - tiktok - instagram - youtube tasks: - Connect Fourthwall to TikTok Shop - Connect Fourthwall to Instagram Shopping - Connect Fourthwall to YouTube Merch Shelf - Troubleshoot platform integration connection issues - Set up social commerce integrations terms: - tiktok shop fourthwall - instagram shopping fourthwall - youtube merch shelf fourthwall - platform integrations fourthwall - connect tiktok fourthwall - connect instagram fourthwall - connect youtube fourthwall - social commerce setup - tiktok shop setup - instagram shopping setup - youtube shopping setup - sell on tiktok - sell on instagram - sell on youtube labels: - platform-integrations - social-commerce - tiktok - instagram - youtube contextString: Available on all Fourthwall plans. Each platform has its own eligibility requirements. Connect integrations from Dashboard > Apps. breadcrumbPath: "Manage my shop > Apps, features, and integrations > Setting Up Platform Integrations (TikTok, Instagram, YouTube)" relatedModules: - name: apps route: /admin/dashboard/apps last_updated: '2026-04-29' path: manage-my-shop/apps-features-and-integrations/setting-up-platform-integrations --- # Platform Integrations (TikTok, Instagram, YouTube) Fourthwall integrates with TikTok Shop, Instagram Shopping, and YouTube Merch Shelf so your products appear directly on the platforms where your audience is. Supporters can browse and buy without leaving their feeds. All three integrations connect through the [**Apps**](https://my-shop.fourthwall.com/admin/dashboard/apps/?redirect) section of your Fourthwall dashboard. Each integration has its own eligibility requirements and setup flow. ## TikTok Shop TikTok Shop lets you tag products in TikTok videos, LIVE streams, and your TikTok profile. Supporters can complete purchases natively on TikTok without visiting your Fourthwall shop. Requirements before connecting: - A TikTok account with at least 1,000 followers - A TikTok Seller account (separate from your creator account) - At least one published product in your Fourthwall shop How to connect TikTok Shop: 1. Go to [**Apps**](https://my-shop.fourthwall.com/admin/dashboard/apps/?redirect) in your Fourthwall dashboard. 2. Find **TikTok Shop** and click **Connect**. 3. Authorize the connection using your TikTok Seller account. 4. Follow the setup steps to sync your product catalog. Products sync automatically after connecting. Initial sync can take up to 24 hours. For full setup instructions and troubleshooting, see the TikTok Shop Setup article and the TikTok Shop FAQs and Troubleshooting article. ## Instagram Shopping Instagram Shopping lets you tag products in Instagram posts, Reels, and Stories. Supporters tap a product tag and go directly to your Fourthwall product page to buy. Checkout happens on your Fourthwall shop. Requirements before connecting: - An Instagram Business or Creator account - A Facebook Page linked to your Instagram account - Your Facebook account must be the admin of a Commerce Manager catalog - At least one published product in your Fourthwall shop How to connect Instagram Shopping: 1. Go to [**Apps**](https://my-shop.fourthwall.com/admin/dashboard/apps/?redirect) in your Fourthwall dashboard. 2. Find **Instagram Shopping** (or **Instagram and Facebook**) and click **Connect**. 3. Authorize access to your Facebook and Instagram accounts. 4. Follow the prompts to link your product catalog to Commerce Manager. Product approval by Meta can take 24-48 hours after connecting. For full setup instructions and troubleshooting, see the Set Up Instagram and Facebook Shopping article and the Troubleshoot Common Integration Issues with Instagram and Facebook article. ## YouTube Merch Shelf YouTube Merch Shelf displays your products below your YouTube videos. Supporters watching your content can browse and buy without leaving YouTube. Checkout happens on your Fourthwall shop. Requirements before connecting: - A YouTube channel with 500 or more subscribers - YouTube Partner Program membership with monetization enabled - At least one published product in your Fourthwall shop How to connect YouTube Merch Shelf: 1. Go to [**Apps**](https://my-shop.fourthwall.com/admin/dashboard/apps/?redirect) in your Fourthwall dashboard. 2. Find **YouTube** and click **Connect**. 3. Authorize the connection with your Google account. 4. Follow the steps to enable the Merch Shelf on your channel. For full setup instructions and troubleshooting, see the Set Up YouTube Merch Shelf and Feature Products on End Screen article and the Troubleshoot YouTube Product Shelf Issues article. ## Common issues across integrations **Products not appearing after connecting.** Product sync can take up to 24 hours for all integrations. If products still do not appear after 24 hours, disconnect and reconnect the integration. **Connection fails during authorization.** Make sure you are logged into the correct account (TikTok Seller account, Facebook account with Commerce Manager access, or Google account linked to your YouTube channel) before starting the authorization flow. **Reconnection after a domain change.** If you change your Fourthwall shop domain, product feed URLs change and integrations stop working. Disconnect and reconnect each integration after any domain change to restore the link. **Product rejected by a platform.** Each platform reviews submitted products for policy compliance. If a product is rejected, check the rejection reason in the platform's seller or commerce tools and update the product title, description, or images to meet the platform's requirements. ## Frequently asked questions ### Can I connect all three integrations at once? Yes. Each integration is independent. You can connect TikTok Shop, Instagram Shopping, and YouTube Merch Shelf at the same time from the Apps section. ### Do supporters complete purchases on the social platform or on my Fourthwall shop? It depends on the platform. TikTok Shop handles checkout natively on TikTok. Instagram and YouTube link supporters to your Fourthwall product page to complete the purchase. ### Will all my products sync automatically? All published products sync. Hidden, archived, or out-of-stock products are excluded. Each platform may also apply its own review and approval process before products appear.