---
articleType: Troubleshooting
breadcrumbPath: Manage my shop > Apps, features, and integrations
categories:
- Troubleshooting
- Products
- Integrations
contextString: Available on all Fourthwall plans. Troubleshooting guide for common
  issues.
labels:
- sync-error-troubleshooting
- fulfillment-delays
last_updated: '2025-09-23'
path: manage-my-shop/apps-features-and-integrations/troubleshoot-product-visibility-and-syncing
primaryTopic: product-sync-fulfillment-errors
relatedModules:
- name: products-list
  route: /admin/dashboard/products/all/
- name: catalog-product-discover
  route: /admin/products
- name: catalog-product-all
  route: /admin/products/all
- name: collections-list
  route: /admin/dashboard/products/collections/
- name: apps-shipstation
  route: /admin/dashboard/apps/ship-station
shortDescription: Products that are not appearing, stuck in sync, or failing to fulfill
  are almost always caused by a draft status, missing product details, or a disconnected.
tags:
- product-visibility
- sync-error
- order-fulfillment
- troubleshooting
- platform-integration
- product-status
- featured-products
- inventory-management
- self-fulfillment
- shipstation
tasks:
- troubleshoot products not appearing on storefront
- fix products stuck in syncing state
- resolve order fulfillment issues
- verify product status is published
- refresh integration connections
terms:
- product not showing
- syncing error
- order not fulfilling
- hidden product
- featured product not updating
- sync declined
- inventory not updating
- Shipstation
- product visibility
- out of stock
- troubleshoot orders
title: Product Visibility and Syncing Troubleshooting
zendeskArticleId: '41033752133659'
---

# Troubleshooting Common Issues With Product Visibility, Syncing, and Order Fulfillment

Products that are not appearing on your storefront, stuck in a syncing state, or failing to fulfill usually have a straightforward root cause. This guide covers the three main categories of issues — visibility, syncing, and fulfillment — with specific diagnosis steps and fixes for each.

## Product visibility issues

### Why are my products not appearing on my storefront?

Products can be hidden from your storefront without any visible warning. Check the following:

- **Product status**: Confirm the product is set to **Published** or **Active**, not Draft or Hidden. Go to your Products list in the dashboard and verify the status column.
- **Active variants**: A product with no active variants (size, color) will NOT appear on your storefront. Ensure at least one variant is enabled and has inventory available (or is set to unlimited).
- **Collection assignment**: If you are using collections to organize your storefront, verify the product has been added to the correct collection or category. Products not assigned to any featured section may not appear on the homepage.

### Why are featured products not updating on my homepage?

When you update a featured product slot, changes may not reflect immediately.

- Remove the product from the featured section and re-add it, then save.
- Clear your browser cache to confirm changes are live, or test in an incognito window to bypass cached content.

## Syncing across platforms

### Why is a product stuck in a syncing state?

A product that does not push through to a connected external platform typically fails due to missing required fields.

- Ensure the product has at least one **image**, a **description**, and a **price** set.
- Confirm all required attributes — size, color, category — are filled in completely.
- Go to **Settings > Integrations** (or the relevant App settings page) and refresh the integration connection.

### Why are products missing from external platforms or showing a sync declined error?

External platforms may reject or fail to display products for several reasons.

- Review the error message shown in your Fourthwall dashboard or on the external platform. Common causes include missing shipping details, unsupported product types, or duplicate listings.
- Disconnect and reconnect the integration, then retry syncing.
- Verify that your account on the external platform is active and approved to sell. Platforms like TikTok Shop have additional eligibility requirements — see [TikTok Shop - FAQs and Troubleshooting](/manage-my-shop/apps-features-and-integrations/tiktok-shop-faqs-and-troubleshooting) for specifics.

## Order fulfillment issues

### Why is inventory not updating for self-fulfilled products?

If a self-fulfilled product shows as out of stock when you have inventory available:

- Double-check your stock levels in the Products dashboard. Manual adjustments to inventory counts may be required if the level is not reflecting a recent restock.
- For on-demand Fourthwall catalog products that show as out of stock unexpectedly, and you have NOT received an out-of-stock email from Fourthwall, contact [support@fourthwall.com](mailto:support@fourthwall.com) for investigation.

### Why are self-fulfilled orders not moving into fulfillment?

Self-fulfilled orders that are not progressing may indicate a configuration issue.

- Verify that the ShipStation integration is active and your ShipStation account is connected and up to date. See [ShipStation Integration](/manage-my-shop/apps-features-and-integrations/shipstation-integration) for connection troubleshooting.
- Confirm that all required shipping options are configured on your self-fulfilled products.

## Next steps if issues persist

If you have checked all the items above and the issue is not resolved:

1. Gather the product name and direct product URL from your Fourthwall dashboard.
2. Take a screenshot of the error message or the product's missing or incorrect display.
3. Contact [support@fourthwall.com](mailto:support@fourthwall.com) with this information so the team can investigate further.