This guide covers everything you need to know about Minimum Order Quantity (MOQ) products.
What is MOQ?
MOQ stands for Minimum Order Quantity. It refers to the minimum number of products that must be sold before they can be printed and shipped by the manufacturer.
Why use MOQ?
• Pros: The more you order, the lower the cost per unit—meaning you can earn higher profits.
• Cons: If you don’t meet the minimum order, you’ll need to either cover the remaining cost yourself or cancel the drop.
Can I split my MOQ order by size?
Yes! You can mix sizes as long as they all use the same design.
Example: 15 Small, 20 Medium, and 15 Large (for a total of 50 MOQ).
Is the MOQ minimum based on style or SKU?
MOQ is based on the same design file, regardless of SKU or garment style. You can mix different products as long as the design, design size, and print location are the same.
Can I combine T-shirts and hoodies to reach my MOQ?
Yes! You can mix different garment styles, like T-shirts and hoodies, as long as they share the same design file.
Can I offer both MOQ and on-demand products in the same drop?
Absolutely! You can create a drop that includes both MOQ products and on-demand (POD) products.
Will Fourthwall cover the upfront costs for MOQ?
No, Fourthwall does not cover upfront costs. However, we support pre-sales, so you can collect orders before production begins.