Launching your new shop for the first time can seem like a lot of work - here are a few tips to keep it simple so you can get started!
Number of products
Once you have designs ready to go the next step is to start creating your products for the first time. A quick look through our product catalog can be exciting and even a little intimidating. We understand as there's a lot to choose from!
It can be tempting to go overboard and create dozens of products to get started but it's often difficult for supporters to decide which product to buy if there are seemingly endless options. In a worst-case scenario someone on the fence about what to buy may end up purchasing nothing at all.
To counter this, we recommend keeping drops lean and simple.
If you're getting new designs created, even just one or two designs can be enough to kick things off. One design across 4-6 products or two designs across 8-10 products are both great ways to give enough options without feeling overwhelming.
As they say, "less is more."
Soft launches
Launches are often done around some event - maybe a new game release or a personal event like your birthday or a streaming milestone.
But maybe you've got everything ready to go weeks or even a month before that planned launch event. This can be a great time for a soft launch within your close circle of friends and family, moderator team, Twitch subscribers, or Discord community.
If you want to ensure the soft launch event is closed to only those you choose to invite, you can limit shop access with a password.
Legacy Sale
If you're moving over from another merch shop and don't have new designs yet, a legacy sale is a great way to get things going.
To run a legacy sale, start by migrating any of the older products and designs from your previous merch shop that you would like to sell.
It's a great way to get your feet wet selling on Fourthwall and takes the pressure off you while your new designs are being worked on. Once your new designs are ready, you can then end the legacy sale and make way for your new products!
Don't want to take the time to recreate all of those older products in your new shop? No problem at all! Reach out to our creator support team and we'll be happy to have our product listing team handle it for you.