Learn the current limits of running multiple storefronts on Fourthwall and how to use domain redirects as a workaround
Creators often want to manage more than one storefront for different product lines, audiences, or brands. While this is possible on Fourthwall, there are important limitations and workarounds to be aware of.
Can I run multiple storefronts under one account?
Yes, you can! Once you have created your first shop, you can go to Fourthwall.com and click Start now to set up a new one. If you use the same email/login details as your first shop, you can easily switch between shops.
Notes:
- Payouts: each shop will need to be set up with their own Stripe Connect accounts for payouts. You can use the same bank/card details, but Stripe Connect accounts will be different.
- Plans are per store: Benefits, product limits, and Pro features apply to each shop individually. Upgrading one store does not upgrade all stores under your login.
- Separate branding and products: Each storefront can have its own design, URL, and catalog.
Alternatives to running multiple storefronts
If you’d rather not juggle separate stores, you can use these approaches:
- Single store with multiple categories: Keep your products under one store but organize them into collections (e.g., “Courses,” “Prints,” “Merch”) accordingly.
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Multiple domains in one store: You can connect one primary custom domain to your Fourthwall store. Additional domains can be set up to redirect to that primary domain through your domain provider.
Example:
- artbyaustin.shop - Primary store
- austinprints.com - Redirects to primary store
- austincourses.com - Redirects to primary store
Here's a general process:
- Access your domain's management console: Log in to the control panel of your domain registrar (e.g., GoDaddy, Namecheap) or hosting provider (e.g., Hostinger, DreamHost).
- Locate the redirect tool: Look for a section called "Domain Redirects," "URL Forwarding," or similar.
- Start a redirect: Click on the option to create a new redirect or add a redirect.
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Configure the redirect:
- Source domain/path: Specify the domain or the specific URL path you want to redirect.
- Destination URL: Enter the full URL (e.g., https://newdomain.com) to which visitors should be sent.
- Redirect type: Choose between a 301 redirect for permanent moves or a 302 redirect for temporary situations.
- Save and confirm: Save your settings to activate the redirect.
This is a good option if you want to market different product lines under separate URLs but manage only one store backend.
When should you use multiple storefronts vs. redirects?
- Multiple storefronts are best if you want separate branding, distinct product lines, or different customer bases. For example, one store for art, another for training courses.
- Redirects: Best if you want one central store, but promote it through different branded domains.