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Product description & pricing guidelines

Learn how to create engaging product names and descriptions, set smart pricing, and polish your product listings

Names and descriptions​

Once you’ve finalized your product in the product designer, you’ll land on the Product Details page. This is where you’ll enter a product name, description, and price.

On the right-hand column, you’ll see the editing view (what your fans will see in your shop), but in an editable format.

Product Details page with product name, description, and AI generate fields highlighted

Tips:

  • Use fun, creative, engaging, yet authentic descriptions to make your product feel unique and meaningful to your supporters.

    Selling price field set to $25 showing $13.50 profit per sale

  • Don't worry too much about technical details, such as sizing or garment information. If you're using catalog products, Fourthwall auto-fills those for you.

Remember: Names, descriptions, and prices are fully editable at any time. You can refine them later.

Pricing​

Directly underneath the product description text box, you will see the Selling price field. By default, this is set at about $10 more than the item’s base cost.

Selling price field set to $25 showing $13.50 profit per sale

We recommend rounding up the default pricing as well. Not only will this give you a few more dollars in profit, but it will also create cleaner pricing points on your site.

Example: If your product price comes out to $22 with a $10.50 profit, you could round it up to $25. This increases your profit to $13.50 while keeping your margin well above the recommended 20%.

Selling price field set to $25 showing $13.50 profit per sale

Below the Selling price field, you’ll also see a checkbox labeled ”Add compare-at price.” When selected, this lets you display a higher price (with a strikethrough) next to your selling price, highlighting a deal (e.g., $29.99 $25).

Recommendations​

  • Check the built-in profit calculator to test different price points.
    • 100% of the profit shown goes to you (minus payment processing fees). Learn more here.
  • Aim for at least $10 profit or 20% margin per sale. Our data shows this is the sweet spot for creators.
  • Don’t undervalue your work. Pricing too low can hurt perceived value.
    • Generally speaking, an item with more going on can be sold for more:
      • If a hoodie has a front, back, and one or more sleeve prints, and a suggested sale price of around $40, go for a $50-$60 price point and see what happens!
      • If a basic tee with a single print on it is selling for the same price, you will likely have less interest in it than if it were selling for $25-$30.

Additional product details​

Once your product is saved or published, you'll be able to edit additional details about it.

When you click Edit additional sections, you’ll see:

  • Garment details (material, weight, etc.)
  • Size & Fit measurements
  • Quality Guarantee & Returns

Edit additional sections panel showing More details, Size and Fit, and Quality Guarantee fields

These are auto-filled each time a product is created, and editing these is not necessary.

Photography and design​

Scroll further down to the Photography and design section:

  • Rearrange color options by dragging the color dots (when applicable).
  • Rearrange or delete product images.
  • Upload new images (professional photoshoots are a great way to boost engagement).