Options for linking, migrating, and setting up your store across platforms like WordPress, Shopify, Wix, Hostinger, Printful, and others.
Many creators already use platforms like WordPress, Shopify, Wix, or others before joining Fourthwall. While we don’t offer direct integrations with these platforms, there are still ways to connect or migrate what you’ve built.
This article explains what’s possible with each platform and how to make the most of it.
WordPress
Fourthwall doesn’t have a WordPress plugin, but you can connect your shop by:
Adding a “Shop Now” button or menu link to your Fourthwall store.
Using direct checkout links from Fourthwall to create “Buy Now” buttons in WordPress.
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Embedding product pages via custom HTML (for advanced users).
Example: Use an <iframe> embed block in WordPress to display a Fourthwall product page directly on your site.
Note: You can't fully embed your entire Fourthwall shop in WordPress due to constraints. Full functionality (such as navigation, cart, and checkout) won’t carry over into the embed. Customers will eventually be redirected to your Fourthwall storefront to complete checkout. If you want a seamless shopping experience, linking out is the recommended option.
Wix and Hostinger
Both Wix and Hostinger support adding custom code snippets, so you can use the same methods as WordPress:
Link to your Fourthwall store with a button or menu.
Add checkout links as Buy Now buttons.
Embed product pages using custom HTML blocks (advanced).
Note: Just like WordPress, embedding product pages works only at the page level. You cannot embed your entire Fourthwall shop, and the checkout process will still route back to Fourthwall.
Shopify
Fourthwall is its own full platform for e-commerce and fulfillment, so it doesn’t integrate with Shopify. If you’re currently on Shopify, you have two options:
Migrate fully to Fourthwall to take advantage of features such as Print-on-Demand, YouTube/TikTok integrations, and automated fulfillment.
Link out to Fourthwall for merch sales while continuing to use Shopify for other parts of your site.
Note: Moving from Shopify to Fourthwall requires recreating your storefront, as we don't currently offer a Shopify import tool.
Printful
Printful is our manufacturing partner, but you can’t connect an existing Printful store directly to Fourthwall. Instead:
Any product from the Printful catalog can be added to Fourthwall.
To migrate existing Printful designs, you can fill out this request form, and our team will load the items into your Fourthwall store, complete with mockups, size charts, and details.
You don’t need to manage Printful separately once your products are live in Fourthwall, as orders are automatically produced through our Printful integration.
Printify
At this time, Fourthwall does not support a direct integration with Printify. If you want more fulfillment or product options, consider our built-in integrations (for example, Printful, ShipStation, Zapier) or reach out to our team to request a custom product listing.
Tip: If you're comfortable with technical customization, you could use Printify's API separately to create products and manual export/import workflows, but this is advanced and not officially supported.
Some useful information
If you want to keep your existing WordPress, Wix, Hostinger, or Shopify site, link out to your Fourthwall store for the merch side.
If you have existing Printful products, submit the request form early so they’re ready when you launch.
For maximum simplicity, many creators migrate fully into Fourthwall so merch, fulfillment, and integrations all run from one place.
If you need more automation, explore Zapier integrations for workflows like adding customers to your WordPress membership plugin after purchase.
Explore our Apps, Features, and Integrations category for more guides.