Sync emails, automate marketing flows, and customize sign-up forms by connecting Mailchimp to your Fourthwall site
What is Mailchimp?
Mailchimp is a powerful email marketing and automation platform that syncs your supporters’ emails from Fourthwall and other sources, letting you send targeted campaigns, set up automations like welcome or follow-up emails, and track performance — all in one place.
If you don't have a Mailchimp account, you can sign up here.
How can you use Mailchimp with Fourthwall
- Connect your Fourthwall account to Mailchimp to enable the following:
- Any time a supporter subscribes to your newsletter mailing list, their email address will be automatically sent to Mailchimp.
- Any time there is a new supporter on your memberships program, their email address and information will be automatically sent to Mailchimp.
- For accounts with e-commerce features (Standard Plan and above):
- All products and promotions will be synced to Mailchimp as products and coupons, respectively.
- Any time a supporter places an order, it will be synced to Mailchimp as an order.
- For accounts without e-commerce features:
- Any time a supporter places an order, their email address will be automatically sent to Mailchimp. The order will be synced as a custom event.
- Set up Sign-up forms and for your site
- Once connected, you can use Mailchimp to send:
- Promotional email campaigns
- And track the success rates of each email campaign
Integrating Mailchimp with your Fourthwall site
To add the Mailchimp integration with your Fourthwall site:
Step 1: Go to Apps within your Fourthwall dashboard and filter by "Email marketing" options. Click the Mailchimp app to continue.
Step 2: In the next screen, you want to click on Connect to the right of the Mailchimp app option.
This will take you to the app connection screen, as shown in the image below, where you can allow connection with your account. Click the Allow button.
You can now connect an existing audience if you have set one up already, or create a new one.
You now have the option to sync your existing memberships and newsletter subscribers with Mailchimp, just click the Sync Data button.
Your Mailchimp account is now connected with your Fourthwall shop and will start sending transactional data to your Mailchimp automatically.