Identify and address common issues related to product visibility, sync, and order fulfillment
Sometimes, products may not appear as expected, syncs can be delayed, or orders might not progress as planned. Don’t worry; these issues are usually easy to fix. This guide will walk you through the most common issues related to product visibility, syncing, and fulfillment, along with solutions to help you get everything back on track in just a few simple steps.
Product visibility issues
Products not appearing on your storefront
Sometimes products are hidden from your storefront without realizing it.
- Confirm the product status is set to Published/Active instead of Draft/Hidden.
- Ensure at least one variant (size, color) is active. A product with no active variants won’t appear.
- Verify that the product is added to the correct collection or category.
Featured products are not updating
When updating a featured product slot, changes may not appear immediately.
- Remove and re-add the product to the featured section, then save.
- Clear the browser cache to confirm changes are reflected or try in incognito mode.
Syncing across platforms
Product stuck in syncing state
A product may not push through to connected platforms if it doesn’t meet requirements.
- Ensure the product has at least one image, description, and price.
- Confirm attributes (size, color, category) are filled in completely.
- Refresh your integration connection in Settings > Integrations.
Sync declined, or products are missing from external platforms
Sometimes third-party platforms reject or fail to display products.
- Review the error message (if any). Common reasons include missing shipping details, unsupported product types, or duplicate listings.
- Disconnect and reconnect the integration, then retry syncing.
- Verify that your account on the external platform is active and approved to sell.
Order fulfillment issues
Inventory not updating
If your self-fulfilled product shows as out of stock when inventory is available:
- Double-check stock levels in your dashboard. Manual adjustments may be required.
- If it's an on-demand product from the Fourthwall catalog, and it's not one you have received an out-of-stock email for, please contact support@fourthwall.com
Orders not flowing through
Sometimes self-fulfilled orders don’t move into fulfillment.
- Verify the integration with Shipstation and that your Shipstation account is up to date.
- Ensure all required shipping options are configured.
Next steps
If you’ve tried these checks and the issue persists:
- Gather product details (name and product links).
- Take screenshots of the error or missing product view.
- Contact support with this information for further assistance.