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Manage multiple storefronts on Fourthwall

Learn the current limits of running multiple storefronts on Fourthwall and how to use domain redirects as a workaround

Creators often want to manage multiple storefronts for different product lines, audiences, or brands. While this is possible on Fourthwall, there are important limitations and workarounds to be aware of.

Can I run multiple storefronts under one account?​

Yes. You can create and manage multiple storefronts using the same email and login credentials. Each storefront operates as its own shop, with separate settings, payouts, and product catalogs.

How to create another storefront​

Before creating a new storefront, log out of your current Fourthwall session.

Step 1: Log out of your current Fourthwall store session.

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Important: If you stay logged in and try to create a new store, the system may redirect you back to your existing storefront instead of starting the new store setup.

Step 2: Go to Fourthwall.com and click Start now.

Step 3: Log in using the same email and credentials as your existing shop, and complete the setup flow to create your new storefront.

Once created, you can easily switch between storefronts from your dashboard.

Common issue: Redirect loops​

In some cases, creators may see a “Too many redirects” message when creating or accessing another storefront.

This can happen when the system keeps redirecting between storefront sessions, which may prevent the setup flow from completing or block access to the new store.

How to fix it​

  • Log out of your existing Fourthwall store before starting the setup flow.
  • Clear your browser cache, then try again.
  • Make sure the setup process starts from Fourthwall.com > Start now.

If the issue continues, contact support@fourthwall.com so we can help investigate.

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Important Notes:

  • Payouts: each shop will need to be set up with its own Stripe Connect account for payouts. You can use the same bank/card details, but Stripe Connect accounts will be different.
  • Plans are per store: Benefits, product limits, and Pro features apply to each shop individually. Upgrading one store does not upgrade all stores under your login.
  • Separate branding and products: Each storefront can have its own design, URL, and catalog.

Alternatives to running multiple storefronts​

If you’d rather not juggle separate stores, you can use these approaches:

  • Single store with multiple categories: Keep your products under one store, but organize them into collections (e.g., “Courses,” “Prints,” “Merch”) accordingly.
  • Multiple domains in one store: You can connect one primary custom domain to your Fourthwall store. Additional domains can be set up to redirect to the primary domain through your domain provider.Example:
    • artbyaustin.shop - Primary store
    • austinprints.com - Redirects to primary store
    • austincourses.com - Redirects to primary store

Here's a general process:

  1. Access your domain's management console: Log in to the control panel of your domain registrar (e.g., GoDaddy, Namecheap) or hosting provider (e.g., Hostinger, DreamHost).
  2. Locate the redirect tool: Look for a section called "Domain Redirects," "URL Forwarding," or similar.
  3. Start a redirect: Click on the option to create a new redirect or add a redirect.
  4. Configure the redirect:
  • Source domain/path: Specify the domain or the specific URL path you want to redirect.
  • Destination URL: Enter the full URL (e.g., https://newdomain.com) to which visitors should be sent.
  • Redirect type: Choose between a 301 redirect for permanent moves or a 302 redirect for temporary situations.
  1. Save and confirm: Save your settings to activate the redirect.

This is a good option if you want to market different product lines under separate URLs but manage only one store backend.

When should you use multiple storefronts vs. redirects?​

  • Multiple storefronts are best if you want separate branding, distinct product lines, or different customer bases. For example, one store for art, another for training courses.
  • Redirects: Best if you want one central store, but promote it through different branded domains.