How do I set up YouTube Merch Shelf (and feature products on end screen)?

This article will walk you through how to showcase products from your Fourthwall shop on YouTube

YouTube Shopping allows you to showcase your Fourthwall products and merchandise directly under your videos on YouTube. You can use this to:

1. Organize and display your products on the YouTube Merch Shelf (Product Shelf)
2. Feature your products on end screens
3. Use description links to your Fourthwall shop

As an eligible YouTube creator, we recommend that you enable this feature as part of your promotion strategy to promote higher sales! 

Eligibility

To promote your Fourthwall products on YouTube, you need to meet the requirements below: 

• You are based in a country/region where the YouTube Partner Program is available and Youtube approved your channel for monetization.
• Your channel has more than 1,000 subscribers or is an Official Artist Channel.
• Your channel audience is not set as Made for Kids, and your channel does not have a significant number of videos set as made for kids.
• Your channel does not have a significant number of videos that violate our Channel Monetization Policies.
• Your channel has not received any Hate Speech Community Guideline Strikes.

Linking your YouTube Channel to your Fourthwall shop

First, let's link your YouTube channel to your Fourthwall shop. Do note that you can add up to 3 YouTube channels. Follow the steps below:

1. Within your Fourthwall dashboard, go to your Shop Settings > Apps > YouTube Merch Shelf and then click Configure. 

2. Within the YouTube Merch Shelf App configuration screen, click Connect and then select the correct Google account linked to your YouTube channel.

3. Once you have selected your Google account, it will ask you to allow Fourthwall to view your YouTube account. Click Allow to continue. 

4. This will take you back to the YouTube Merch Shelf App configuration screen. There you will see if your YouTube channel is linked or not to your Fourthwall shop. However, your Merch Shelf is not yet connected and will show a pending status. Google takes 24 hours to review products before it is connected to your Merch Shelf.

You can check if your products have been approved by going to the YouTube Merch Shelf App configuration screen in your dashboard and checking the product's connection status section. There, you will see which products have been approved, pending review, or rejected. Hidden products are not available for YouTube to review; product listings need to be marked as available for YouTube to review.

Once at least one product has been approved, you can continue to the next step. If any products are rejected, you can see the reason by clicking see details in the rejected section. 

Adding your shop to your YouTube Studio

After linking your YouTube channel and Google’s review of your products, the configuration screen will show that your Merch Shelf is connected. Once that happens, you need to add your shop in YouTube Studio. Follow the steps below: 

1. Sign in to YouTube Studio.

2. In the left Menu, click Monetization.

3. Select the Shopping tab. You'll only see this option if your channel is eligible.

If you see an existing "Products" section here from another platform, you will need to remove that store before you can connect your Fourthwall shop. 

4. Chose the Connect Store option, select Fourthwall, and then click to Continue:

5. Once connected, you will see a list of products on your Fourthwall store. 

6. After you select these products, they usually appear in an "In Review" state, which means that Google has yet to review them for approval on YouTube.This process can take up to 24 hours. We suggest you choose to “Select Manually” all the products you wish to feature, as this process has a faster turnaround. 

Please note that Google may deny your products if they don't comply with their Official Product Policies.

If you need further support, we recommend that you review: YouTube's Support Article 

Linking additional YouTube Channels to your Fourthwall shop

You can add up to three YouTube channels to your Fourthwall shop. To add additional channels, please follow these steps:

1. Go to the YouTube Merch Shelf App configuration screen within your shop settings and click Connect another channel under your existing YouTube channel connection. 

2. Select the correct Google account linked to the additional YouTube channel that you want to add.

3. Once you have selected your Google account, it will ask you to allow Fourthwall to view your YouTube account. Click Allow to continue. 

4. This will take you back to the YouTube Merch Shelf App configuration screen. There you will see if your YouTube channel is linked or not to your Fourthwall shop. However, your Merch Shelf is not yet connected and will show the status as pending. Google takes 24 hours to review products before it is connected to your Merch Shelf. Once this has been completed, follow the steps in the “Adding your shop to your YouTube Studio” section above

Managing Your YouTube Data

This app uses YouTube’s API. By using this app, you agree also to be bound by the YouTube Terms of Service. Fourthwall adheres to Google API Services User Data Policy, including the Limited Use requirements. You can revoke our access to the data you share through this app through your Google's Security Settings.

For the purpose of this integration, Fourthwall has access to the following YouTube data only after the app is installed:

• Channel ID
• Channel Name
• Channel Logo
• Subscriber number (for Merch Shelf threshold)

To delete the data shared between YouTube and Fourthwall as part of the YouTube Merch Shelf, you can contact support@fourthwall.com. 

Further Support

If you need further support, we recommend that you review:

• YouTube's Support Article

Or contact our team directly at support@fourthwall.com.