This article will show you how to create and design a Fourthwall-sourced product
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STEP 1: Select a product
Scroll through our online catalog to find the right product for your shop. To make sure you find the best match, make sure to leverage the following filters:
- Type of product (Apparel, Home & Living, Accessories, etc.)
- Design and sell instantly (versus request a design from our Partner Management team)
- Color
- Minimum order quantity required
- Base Price
- Production Method (print-on-demand, screen-printed, embroidery, all-over-print, etc.)
Note: we recommend starting off with products that have no minimum order required until you have a better sense of your demand.
STEP 2: Select a color and then click "Customize now"
Note: you can select additional colors later on in the process
STEP 3: Upload your artwork
Upload your artwork in the left hand upload tab or simply drag and drop your file to the designated area.
Note: Art file requirement are
- Art must be minimum DPI of 300, and at least 1500x1500 resolution for small print, 3000x3000 for big prints
- In .png or Vector format
- Have no fade or glow effects
- Avoid using semi-transparent elements
- Are more effective when designs have solid, well-defined shapes with strong outlines
Once your artwork is uploaded, click the image and it will appear on the selected garment area (front, back, right sleeve, or left sleeve). To add artwork to other areas of the garment click on the small images to the left of the primary mockup.
Caution: As you design your product, take note of the dollar amount indicated in the lower left hand corner. This number provides a running tally of your item’s base cost (how much the item will cost to make).
STEP 4: Position and size your artwork
Position your artwork by clicking and dragging the image. Rotate by clicking the dot sticking out of the top center of the image area. Keep your artwork in the print safe area indicated by the dotted line square. If red appears in the area while repositioning, this indicates that you are no longer in a printable area. This should always be avoided or else your artwork will not be printed properly, and that could potentially result in a defective item. Don’t do that!
To resize the artwork, select any of the white dots located on the four corners of the rectangle surrounding the garment. Ideally, you want this rectangle to stay blue as this will indicate the artwork you’ve uploaded will print at high quality in its current size — yellow indicates fair quality and red indicates low quality. Remember: Blue is best!
STEP 5: Preview your product
Below your design, click the "Preview" tab in order to check how the product will look from multiple angles. Click back and forth between the tabs as you make adjustments to make sure your product is looking exactly how you want it to!
STEP 6: Add more colors (optional)
Click the “+” sign under the color dot on the right side of the screen. Here you can add or remove additional colors. Up to 12 colors may be added to a given product, when available.
Once you’re happy with the design, size, placement and colors, click “next” and a high-quality render will be generated, and you will be taken to the product details page.
STEP 7: Add initial product listing details
On the right, you can input a product name, a description (recommended!) and a price. Each can be modified later if needed.
Pro tip: By default, we recommend a markup of at least $10 or 20% of the price, whichever is greater. While there is no hard and fast rule with setting pricing, try to keep things as clean as possible. If an item comes out to, for example, $23.87 in suggested pricing, we suggest rounding up to $24.
For items created from the Product Catalog, the product generator will automatically add sizing and garment information (i.e., cloth material the blank is made from), so don’t stress about that!
STEP 8: Add full product listing details
On the product listing page, you can add additional customizations:
- Edit Additional Section: Add auto-filled garment details (materials and weight), size & fit measurements, and the quality guarantee & returns. As mentioned earlier, you won’t need to worry about editing these sections for items from the Product Catalog as they are always automatically filled
- Edit photos: Here you can move, delete and upload new photos, a great option for adding images of you or your team wearing and using the products. You can also rearrange the order of color options by clicking and dragging the color dots.
- Edit Inventory and variants: Here you can edit/remove existing variants (color, size) or add additional variants. Separately, you can mark the product as "Sold Out" or add a unique SKU/UPC to each variant.
Pro Tip: This is an awesome tool to create hype as these photos can be used on social media later on!
When you are done with the Additional sections, you can return to the product listing by scrolling back up and clicking on the product title back bar.
STEP 9: Set it live!
The last step in the process is making your product live! By default, products are hidden so you can make sure to keep in-progress listings secret. When your masterpiece is ready for the world, simply click the yellow “Hidden” button in the top right corner, select “Public” and then click “Save”!
Note: If you don’t see your changes reflected, try refreshing or counting to 10. If you’re still having trouble, please reach out to creators@fourthwall.com