A complete guide to adding, managing, and launching self-sourced products
If you want to sell an item that’s not part of the Fourthwall catalog, you can add it as a custom product. This guide walks you through entering product details, setting up shipping, and publishing it to your store.
- Get started
- Add product details
- Add shipping details
- Add photos
- Set inventory
- Add variants
- Mark as "sold out"
- Add a product ID or SKU
- Set as a members-only product
- Set it live
Get started
1. To kick things off, head to the homepage, click on Products > All Products,
2. Click Create a new product > Sell something I have.
Add product details
Since this product isn’t from the catalog, you’ll go straight to its listing page.
Enter or choose the following:
- Product name
- Description
- Product category
- Selling price
For best practices, refer to the Product description & pricing guidelines.
Note: Because this is a custom item, you’ll need to fill out all fields manually.
Edit additional sections
Below the product description text field, click Edit additional sections to add garment details (materials and weight), size & fit measurements, and the quality guarantee & returns.
Unlike when you are designing a new product from the Fourthwall catalog, these fields are not filled automatically, so you will need to enter this information based on your product’s specifications.
- In the “Add quality guarantee and returns section” (generated by default), paste any product guarantees and/or return info from other catalog items, if needed, so that the wording and promises stay consistent.
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Click Add more details section to add your fun and informative text.
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Click Add size & fit section to add any important details, especially if the item has different sizes or other important information regarding variants.
You can move these boxes around by hovering over the top to the right of the title. Like the previous custom boxes, drag and drop by clicking the dots or delete by pressing “X”.
Tips:
- For third-party products (e.g., custom plush toys), use manufacturer details for materials and warnings.
- For pre-made apparel, search the garment blank online to copy accurate size and material info.
Add shipping details
If you’re self-fulfilling orders, the shipping method is set to "I’m shipping orders myself" by default. This means you’ll handle packaging, shipping, upload tracking numbers, and provide customer support.
To switch to Fourthwall fulfillment:
1. Click Change next to “I’m shipping orders myself.”
2. Select I want Fourthwall to ship orders and click Confirm to save changes.
3. Shipping costs will be calculated based on the order weight. You can adjust the product weight by going to Settings and entering the weight in ounces (e.g., 10 oz).
4. Specify shipping time (# days) by filling in From and To fields (e.g., 2–4 days).
References
- For more details on fulfillment shipping dates, check out this detailed article.
- Do you need information on the shipping costs for your customers? You can find it in this FAQ.
- Need to know how to ship from home? Check out this article.
Add product photos
1. Click the box to drag and drop or browse photos.
2. Once uploaded, organize your product photos in your preferred order.
Tip: Try to include lifestyle images, such as you or your team using the product, to boost engagement and reuse on social media.
Set inventory
By default, the in-stock inventory is set to "Unlimited." To set a quantity limit:
1. Click Unlimited
2. Uncheck Make unlimited
3. Enter the stock amount
Add variants
Offer different versions of your product (e.g., colors, sizes, or other specifications). Each variant can have its own SKU, price, and stock count. To add variants, click Add variants (different colors, sizes, etc.).
Note: You can only adjust the inventory quantity if you're handling the fulfillment yourself. If you have questions, please reach out to our support team.
From here, you can select:
- Add different colors
- Add different sizes
- Add custom variants
Add different colors
1. Click Add different colors.
2. Enter the color name and hex code.
3. Drag and drop to reorder or click X to delete.
4. To set different prices or photos per color, check the relevant boxes and edit on the main product page.
Add different sizes
1. Click Add different sizes.
2. Enter the size details.
3. Drag to reorder or click X to delete.
4. If sizes have unique weights or photos, check the corresponding boxes to update.
Note: Weights are filled in next to the size, while photos are updated on the main product page.
Add custom variants
You can also create completely custom variants, each with its own price, photo, and weight. Photos and weights are updated on the main product page.
Note: Catalog product variants from partners include default pricing, photography, stock levels, etc. If you notice variant-level options appearing for any of them, such as pricing, it may indicate a vendor configuration difference instead of a user-controlled setting. For clarifications, you can reach out to our support team.
Mark as "sold out"
Use this option to temporarily mark a product as unavailable, even if it still has stock.
Add product identification (ID) or SKU
Add a unique SKU or UPC (required if Fourthwall is storing and fulfilling it.
Make this a members-only product
Enable this setting to restrict the product so that only members or authorized users can view or purchase it.
Set it Live!
When everything’s ready, click the yellow Hidden button at the top right, select Public, and click Save.
By default, products are hidden, allowing you to keep in-progress listings confidential.
For more information on how to self-fulfill your products, download order details, and upload tracking information, follow this guide!