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Eli Actions

Updated May 27, 2026

Tell Eli what you need and let it handle products, artwork, settings, and promotions for you

Eli is your AI assistant built into the Fourthwall dashboard. With Eli Actions, you can create products, adjust artwork, bulk-edit shop settings, and set up promotions using plain language instead of navigating through menus. Describe what you want, and Eli takes care of the rest.

What Eli can do​

Eli Actions covers four main areas of your shop:

  1. Product creation. Tell Eli what you want to sell and it builds the product listing for you.
  2. Artwork editing. Scale, move, and rotate artwork on a product using natural language.
  3. Bulk shop settings. Ask Eli to change settings across your shop in one command.
  4. Promotions. Describe the discount you have in mind and Eli creates it.

The "Change status from HIDDEN to PUBLIC" and "Add $1 to every variant price" features are shown. All 8 products are selected to be made public and have their prices raised.

Turn Eli on or off​

You can control whether Eli appears in your dashboard from Account > AI. Toggle Enable Eli (personal assistant) to turn the assistant on or off at any time.

The Account > AI settings page showing the "Enable Eli (personal assistant)" toggle in the on position.

note

We don't train AI on your personal data, shop information, or creative assets. Your business intelligence remains yours alone.

Eli is a Fourthwall Pro feature. If you're not on Fourthwall Pro, you'll see a Feature available only to Pro users message on the AI settings page and the toggle stays locked.

Create products with Eli​

You can ask Eli to create a product by describing what you want in plain language. For example:

  • "Use this logo on a mug"
  • "Create a t-shirt with my latest design"
  • "Add a hoodie to my shop with this artwork"

Eli picks the right product type, applies your design, and sets up the listing. You can review and adjust the details before publishing.

Here's how to get started:

  1. Open the Eli chat panel from your dashboard.
  2. Type a product request in your own words.
  3. Review the product details Eli creates.
  4. Make any changes you want, then publish.
tip

Be specific about the product type and design you want. "Put my cat logo on a black mug" gives Eli more to work with than "make a product."

Edit artwork with Eli​

Once a product has artwork, you can ask Eli to scale, move, or rotate the design without opening the product editor. Eli applies the change and shows you a preview so you can confirm before saving.

Scale artwork​

Set the artwork size as a fraction of the print region, or multiply the current size by a percentage.

  • "Make the artwork 50% of the print region"
  • "Make the artwork 30% larger"
  • "Reduce the artwork size by 25%"

Eli chat confirming two simultaneous artwork adjustments on a Shaker Pint Glass: the smaller image scaled up 40% and moved up 10%, the larger image scaled down 30%.

Move artwork​

Snap the artwork to an anchor point on the print region, or shift it by a fraction of the region in any direction. Anchor points include the corners (top-left, top-right, bottom-left, bottom-right), the edges (top-center, bottom-center, center-left, center-right), and the center.

  • "Move the artwork to the top center"
  • "Pin the design to the bottom-right corner"
  • "Shift the artwork up 10%"

Eli chat showing a Classic Tee with artwork scaled to 50% of the print region and pinned to the top center, then moved down 20% and increased by 30%.

Rotate artwork​

Rotate the artwork by a specific number of degrees.

  • "Rotate the artwork 90 degrees"
  • "Turn the design 180 degrees"
  • "Rotate the artwork 45 degrees clockwise"

Products with multiple artworks​

If a product has more than one artwork, you can target each one separately in the same conversation. Refer to artworks by their order ("the first artwork", "the second artwork") or by size ("the smaller image", "the larger image").

  • "Make the smaller artwork 40% larger and move it up 10%"
  • "Shrink the second artwork by 30%"

Eli confirms each change and lists what it updated so you can verify before saving.

Eli chat showing a Shaker Pint Glass with artwork reduced by 30% and moved to the top, then increased by 10%, rotated 180 degrees, and shifted down 20%.

Bulk artwork edits​

You can ask Eli to apply the same artwork change to several products at once. Useful when you want to resize or reposition the same design across a collection.

  • "Make the artwork 40% of the print region on all my mugs"
  • "Move the design up 10% on every t-shirt"
tip

External AI tools that connect to Fourthwall, like ChatGPT or other AI integrations, can also run these artwork operations. The commands work the same whether you type them into Eli or into a connected AI tool.

Bulk-edit shop settings​

Instead of clicking through each setting one by one, you can ask Eli to make changes across your shop in a single request. For example:

  • "Mark all my products as public"
  • "Set my new theme live"
  • "Hide all out-of-stock products"

Eli applies the changes and confirms what it updated so you can verify.

Here are your previews on both mugs! A white glossy mug that costs $5.95 and a black glossy mug that costs $8.95. Create this mug.

note

Eli can update product visibility, theme settings, artwork placement, and other shop-wide configurations. Storefront editing (custom layout and design changes) is not yet supported through Eli.

Create promotions with Eli​

Setting up discounts and promotions is as simple as describing what you want. For example:

  • "10% off everything"
  • "Free shipping in the US"
  • "Buy 2, get 1 free on all t-shirts"

Eli creates the promotion with the rules you described. You can review the details and adjust conditions like expiration dates or product exclusions before activating.

To create a promotion with Eli:

  1. Open the Eli chat panel.
  2. Describe the promotion you want.
  3. Review the promotion details and conditions.
  4. Confirm to activate.
tip

You can combine Eli-created promotions with your existing ones. Check your Promotions page to see all active promotions.

Frequently asked questions​

Does Eli replace the regular product creation flow?​

No. Eli is an additional way to create products. You can still use the full product editor in your dashboard for more detailed control.

Can Eli edit existing products?​

Yes. Eli can scale, move, and rotate artwork on existing products, and bulk-edit shop settings like product visibility. For detailed changes to product copy and pricing, use the product editor directly.

Can Eli edit artwork on more than one product at once?​

Yes. Ask Eli to apply the same artwork change to a group of products, like "Make the artwork 40% of the print region on all my mugs," and it runs the update across each one.

Can external AI tools edit artwork too?​

Yes. AI tools that connect to Fourthwall can run the same artwork operations Eli runs. Sizing, moving, and rotating commands work the same way through any supported integration.

Is there a limit to how many actions Eli can perform?​

There is no hard limit. You can use Eli as often as you need to create products, edit artwork, update settings, and manage promotions.

Can I undo changes Eli makes?​

Yes. Any changes Eli makes follow the same rules as manual changes. You can edit or revert them from the relevant section of your dashboard.

How do I turn Eli off?​

Go to Account > AI and toggle Enable Eli (personal assistant) off. You can turn it back on from the same page whenever you want.

Does Fourthwall train AI on my data?​

No. Fourthwall doesn't train AI on your personal data, shop information, or creative assets. Your business intelligence remains yours alone.

If you have any questions, do not hesitate to contact us at support@fourthwall.com.

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